Business Is Boring

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A guide to ethically importing bananas with Karma Cola’s Chris Harrison

June 29, 2017

Today’s guest is a pioneer in organics, sustainable business and has won awards for being the world’s fairest trader. You have definitely sampled his wares, if you’ve enjoyed a fair trade banana, a cola made with actual cola, or a few years back tasted a lemonade sweetened with honey. Chris Morrison was the co-founder of Phoenix organics, when, more than 20 years ago there was no organics industry. He built the business and the category, and then did something remarkable, he not only worked to mentor the next generation of sustainable businesses, but has gone on to reinvent some of our most ubiquitous consumer goods, the banana and the cola.