As business thinker Cindy Gallop says, there is a lot of money to be made by taking women seriously. But the reason there is that opportunity is that traditionally, particularly in tech and business, women and women’s interests have not been. One person that’s been creating more space and fighting this battle over the last 20 years is local entrepreneur Jenene Crossan.
In 2018 it’s easy to take for granted the social web, paid independent female voices, and that Teen Vogue is political. But in 1999. it wasn’t this way. This was the year Jenene founded NZ Girl. It was also just after Google was founded. Jenene was already 4 years into building websites and living online, and saw where things were going with media.
NZ Girl went on to be the biggest social magazine in the country and in 2015 was named best blog. It was also a business in the time before there was a clear business model for online media. This led Jenene to found companies to solve advertising online, to found Bloggers Club - one of the first companies around to monetise influencers - and more recently, Flossie.
Flossie solves two problems at once. It helps women find curated and recommended salon services and book them efficiently and effortlessly, and put helps salons drive repeat and new custom, especially in quiet times. It was an industry ripe for such a service, that has grown into Australia and the UK, with big things on the horizon.
To talk the ups and downs, the life of an entrepreneur and the journey, Jenene joined the podcast.